Prototyping for the public, third & cultural sectors

The Loop helps cultural, public and third sector organisations prototype new ideas for services and experiences.

Prototyping is the quickest, cheapest and lowest-risk way to make change. We help organisations prototype as a strategic tool to meet their priorities, learn fast and build momentum.

What we do

Creating the conditions

We work with leadership and C-suite teams to explore how prototyping can support strategic priorities. We help make room for testing, agree what to learn, where the risk sits, and how a low-fidelity approach earns its place alongside business as usual.

Getting hands-on

We make prototypes with teams. Sometimes this is a service innovation, sometimes a physical object or experiment. We blend digital, physical and collaborative making. We usually start by designing simple tests with whatever is to hand, and build from there.

Knowing what we have learned

Iterative development is about learning just enough to know what to do next. The rigour we bring to research and evaluation grows as our prototypes grow, learning quickly and anecdotally first to keep feedback loops short.

Case studies

Selected work.

A few examples of helping organisations test ideas, in the open, before committing to building them.

Who we work with

01

Public sector

Local authorities, NHS teams, central government units, and the agencies around them. We help reform-minded teams move past pilots that never quite become policy.

02

Third sector

Charities, foundations and grant-makers wrestling with new strategies, new delivery models, or new technology. We help you test the idea before you commit the budget.

03

Cultural sector

Museums, galleries, libraries and arts organisations rethinking audiences, programming and digital. We bring rigour without losing what makes your work matter.

In their words

What it is like to work with us.

“Making change has always been a challenge for IWM, partly because our subject matter is clearly more sensitive than many museums and partly because almost every aspect of a museum touches multiple teams with competing needs. Tom and the team expertly guided us through this, using low-key tests and co-design sessions to help ensure everyone was comfortable learning by doing, and that trying something ‘unfinished’ is actually less risky than talking but not doing!”
Maria BojanowskaImperial War Museum

Get in touch

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